{"title":"Prime","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRuston Foods \u003cstrong\u003ePrime\u003c\/strong\u003e cuts are selected for richer marbling, enhanced tenderness, and deeper beef flavour. Often considered the “sweet spot” of quality and value, the Prime range is well suited for entertaining, family gatherings, and elevated home dining. Whether used for hot pot, yakiniku, or grilling, Prime meats deliver a satisfying, restaurant-level experience at home.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"prime-boneless-short-rib-slices-250g","title":"Prime Boneless Short Rib Slices 250g","description":"","brand":"My Store","offers":[{"title":"Default Title","offer_id":51432376631627,"sku":"22","price":11.3,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0888\/0534\/3563\/files\/22_photo021200ppx.jpg?v=1758024052"},{"product_id":"prime-boneless-short-rib-slices-200g","title":"Prime Boneless Short Rib Slices 200g","description":"\u003ch2\u003e\"Juicier marbling. Fuller flavour. Ideal for quick indulgence\"\u003c\/h2\u003e\n\u003ch3\u003e\u003cem\u003e\u003cstrong data-start=\"791\" data-end=\"827\"\u003eA step up, without going too far\u003c\/strong\u003e\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"828\" data-end=\"1000\"\u003eOur Prime Boneless Short Rib Slices sit \u003cstrong data-start=\"868\" data-end=\"894\"\u003eone level above Choice\u003c\/strong\u003e, offering \u003cstrong data-start=\"905\" data-end=\"951\"\u003emore noticeable marbling and a softer bite\u003c\/strong\u003e, while still feeling familiar and easy to enjoy.\u003c\/p\u003e\n\u003cp data-start=\"1002\" data-end=\"1174\"\u003eAs the beef cooks, the fat melts evenly through each slice, creating a \u003cstrong data-start=\"1073\" data-end=\"1099\"\u003ejuicy, savoury flavour\u003c\/strong\u003e that stands out in broth without becoming heavy — refined, yet comforting.\u003c\/p\u003e\n\u003ch3 data-start=\"426\" data-end=\"458\"\u003e\u003cstrong data-start=\"430\" data-end=\"458\"\u003eWhy you’ll love this cut\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"461\" data-end=\"517\"\u003e🥩 Noticeably juicier marbling for richer beef flavour\u003c\/li\u003e\n\u003cli data-start=\"461\" data-end=\"517\"\u003e⏱️ Thinly sliced to cook quickly while staying tender\u003c\/li\u003e\n\u003cli data-start=\"578\" data-end=\"640\"\u003e🍲 Excellent for hot pot, shabu shabu, and light pan-searing\u003c\/li\u003e\n\u003cli data-start=\"643\" data-end=\"709\"\u003e👨👩👧 Soft, juicy texture that’s easy and satisfying to enjoy\u003c\/li\u003e\n\u003cli data-start=\"712\" data-end=\"780\"\u003e🇬🇧 Professionally graded and freshly prepared in our UK facility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0888\/0534\/3563\/files\/icon_-_hot_pot_80px.png?v=1742509651\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0888\/0534\/3563\/files\/icon_shabu_shabu.png?v=1742509136\" alt=\"\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":56364490981707,"sku":"11","price":10.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0888\/0534\/3563\/files\/Prime_Boneless_Short_Rib_Slices_efadfef0-d18b-4be7-a872-cc765da6d709.jpg?v=1772993222"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0888\/0534\/3563\/collections\/Range_-_prime.jpg?v=1758052421","url":"https:\/\/rustonfoods.co.uk\/collections\/prime.oembed","provider":"Ruston Foods","version":"1.0","type":"link"}