Why is Irish Beef a good choice?
Irish beef is known for its exceptional quality and taste, with various factors contributing to its excellence: grass fed, high standards, heritage breeds, low stress farming Practices and excellent environment.
How to find out the origin of beef?
Everyone can simply check the origin of the beef on the packaging of the meat.
IE represents Ireland in this case.
We are simply good at Short Ribs!
Beef short ribs originate from the chuck, rib, brisket, and plate areas. Despite their name, these ribs are quite long, spanning from chuck to brisket and rib to plate sections. Various cuts exist, like Jacobs Ladder and Flanken short ribs.
I think the key is knowing which of the thirteen ribs the meat comes from. In the UK, the prime meat is from ribs 2 to 5 in the chuck and ribs 6 to 8 in the rib section. Meat beyond the 9th rib tends to be mostly fat, especially in Irish cattle.
At Ruston, we use meat on ribs 6 to 8 on the rib section (not the plate section), ensuring the highest quality in our products.