Beautiful 50% marbling in every slice.

Tender in hot pot, rich yet balanced — the kind of cut that makes everyone reach for another piece.

Satisfy the whole table without guesswork.

Ideal for weekend gatherings, celebrations & family dinners.

Impressive Without Overspending

Portions for 2, confident quality for gatherings. Sensible for everyday budgets.

Gathering Pack Offer

Buy 3 packs of Prime and enjoy 5% off — the perfect amount for a relaxed hot pot or shared meal.

Planning a Hot Pot This Week?

Prime is a Customer Favourite for Gatherings

Ready to Serve, Straight from the Pack

  • 🧊 Carefully shingled and neatly arranged so slices separate easily without tearing or sticking
  • 🍽️ Plate beautifully in seconds or serve directly from the tray
  • ✨ No extra prep, no rearranging, no mess
  • 👨‍👩‍👧 Makes hosting easier while keeping your table looking generous and inviting
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For Gatherings That Feel Effortless

Hosting doesn’t have to be complicated.

Prime Short Rib gives you:

  • Consistent texture
  • Reliable flavour
  • Clean presentation

So you can focus on the people around the table — not on worrying whether the meat will impress.

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Perfect for Hot Pot

Consistent Quality, Hard to Forget

Thinly sliced and evenly marbled, Prime cooks quickly and stays tender.

  • No guesswork.
  • No uneven texture.
  • Just consistent slices that taste as good as they look.
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Free Delivery for £70

Fancy some indulgence? Complete your table with a Premium cut and enjoy free delivery.

“Most customers mix Prime with other cuts to build their table”

What is the Prime Series?

Perfect for Gatherings Big or Small

Whether it’s:

  • A relaxed family hot pot
  • A couple’s cosy dinner
  • Friends gathering around the table

Prime Short Rib brings just the right level of richness to feel special — without being over the top. Because good meals should feel generous, not complicated.

The Prime Series is our balanced tier of marbled beef slices, offering richer flavour and tenderness than everyday cuts while remaining lighter and more versatile than our Premium range.

It’s designed for family dinners, gatherings, and meals where you want high-quality beef for hot pot or shared dishes without going over the top.

FAQ

Why do many customers choose Prime for gatherings?

Because it strikes the right balance.

Prime looks impressive on the table, tastes satisfying, and feels like a thoughtful upgrade — without the intensity of richer premium beef cuts. This makes it a safe and confident choice when cooking for others.

Is Prime good value?

Prime is often considered the “sweet spot” of quality and cost — offering a noticeable upgrade in flavour and texture while remaining practical for regular hosting and family meals.

It’s a popular choice for customers looking for high-quality beef slices in the UK without moving into the richest tier.

When should I choose Prime?

Prime is perfect when:

  • You’re hosting family or friends
  • You want something more special than everyday thin sliced beef
  • You want balanced marble
  • You want reliable, crowd-pleasing hot pot beef slices

It’s often the go-to tier for weekend meals and gatherings.

How much freezer space do the packs take?

Prime packs are designed to be slim and stackable, making them practical for home freezers.

150g–200g packs:

Approx. 17.7cm (W) × 26cm (L) × 1.5cm (H)

The flat, rectangular shape allows easy stacking or vertical storage in most standard freezer drawers.

How should I defrost the beef, and how long does it take?

🧊 Best method — Defrost in the fridge (recommended)

Leave the unopened pack in the refrigerator for 12–24 hours before use.

This method produces the least juice and allows the beef to defrost evenly, giving the best texture and appearance.

❄️ Faster method — Ice water bath

Immerse the unopened pack in iced water or water around 0–5°C for 25–30 minutes.

This helps the beef thaw evenly with minimal juice loss and is a great option when you need it sooner.

💧 Quick method — Cold water

Immerse the unopened pack in cold tap water for 15–20 minutes.

This is the fastest option, though you may notice a small amount of juice and slightly less even temperature compared to slower methods.

💡 Helpful tips

  • Always keep the pack sealed while defrosting
  • Once thawed, keep refrigerated and consume promptly
  • Do not refreeze after defrosting

How is Prime different from Choice and Premium?

Prime sits comfortably between the two.

Choice is ideal for regular home cooking, while Premium features richer, more indulgent marbling. Prime offers a confident middle ground — with balanced marbled beef slices that deliver tenderness and flavour without feeling too heavy.

Many customers choose Prime when looking for the best beef for hot pot that feels special but still practical.

Can I mix Prime with other tiers?

Absolutely. Many customers build their hot pot table by combining Prime with lighter cuts for variety and occasionally adding Premium beef cuts for indulgence.

This creates a balanced spread that suits different preferences.